IDEAL OF SWEDEN

We are Ideal of Sweden, where tech meets fashion. We create accessories that follow you throughout the day from phone cases to bags and everything in between. Stylish, practical and always with a personal touch. We believe style starts in the details and the phone is no exception. It goes everywhere, every day, so why not let it reflect your personality? Our accessories are designed to feel like a part of you whether you want to stand out, match your outfit or just make everyday life a bit more beautiful.

Ideal of Sweden was founded 2013 in Norrköping when entrepreneurs Filip Ummer and Joachim Angelton realized one thing: why do all phone cases look so boring? They wanted to create something that both looked good and worked in everyday life and so the idea was born. Since then much has happened, and today we are about 40 employees in Stockholm and Norrköping. Our thought is still the same: to create accessories that are as much style as function. We are inspired by color, shape, fashion and above all by you who actually use our products every day.

We love when things belong together. Therefore we have made sure that you can mix and style cases, bags, wristlets, phone straps and ring mounts exactly as you want. Many of our products are also MagSafe compatible so that both function and style click together perfectly. Mix and style, build your own style and feel just as stylish every day.

Follow us on social media and sign up for our newsletter to always be the first to take part in launches, offers and other exciting updates. Do you want to work with us or collaborate? Visit our ambassador page and keep an eye on our vacant positions to find out more.

IDEAL OF SWEDEN AB 

Reg. No. 5568897994

Birger Jarlsgatan 57A

103 27 Stockholm, Sweden

Support Email: [email protected]